ACQUA DI PARMA HOME COLLECTION EDITOR’S BREAKFAST

GARDEN ROOM, MOXY HOTEL | NEW YORK, NY USA

APRIL, 2019

Karla Otto Event Production and Beauty teams worked together to create an editor’s breakfast to preview the first home collection by Acqua di Parma. The Italian heritage brand launched a new line of scented candles and diffusers to position Acqua di Parma as a leader in the home fragrance category. Selected Beauty and Design editors were introduced to the Acqua di Parma Home Collection while enjoying a three-course dining experience. 

A product display featuring each candle and diffuser allowed editors to personally experience the range of fragrances. Guests were treated to an intimate breakfast that captured the sunny sophistication of Acqua di Parma. 

A light-filled private dining area, custom decor elements, and lush florals supported the branded atmosphere for ample engagement across multiple  social media platforms. To further spread the Acqua di Parma glow and hospitality, the flowers from the event were gifted an afterlife. All of the yellow and ivory arrangements were donated to Memorial Sloan Kettering Cancer Center shortly following the event.